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SEO copywriting aims to improve search engine positions, usability and conversion ratios while making content accessible to the target audience and positively influencing the successful completion of calls to action. Therefore, SEO Copywriting is an important aspect of the overall Search Engine Optimisation process.

There is little point in having a website with informative, usable copy if it can’t be found find on the web. Nor is there much point in having a website that has great search engine rankings across a raft of relevant keyphrases if the content fails to recognise known online reading behaviours.

SEO copywriting and known online reading behaviours

• A reader takes in just 15% when reading something for the first time online. (As opposed to 75% when reading normal print.
• Reading from a monitor is 25% slower than from normal printed material.
• Visitors to a page usually make a decision within the first five seconds as to whether the page will be of use to them.

SEO copywriting is therefore a balanced technique blending user behaviour, usability, technical requirements of search engine algorithms and commercial goals.

SEO Copywriting to improve search engine positions

Search engines rank pages based on relevancy i.e. they want to return pages that users will find relevant to their query. Numerous factors are examined in order to calculate relevancy and each page is individually evaluated, search engines rank web pages not websites.

One area that every search engine looks at is the words contained in a page. Instances of words as well as location and proximity are all factored in. For example, a page about SEO Copywriting would naturally have multiple instances of the term, it would appear in paragraph text, headings, links, Meta tags, page title etc.

Some areas of the page are more important to search engines than others, page title and heading tags for example. Ensuring that you include your keywords in these areas makes it easier for search engines to determine what a page is about and make a judgement on relevancy in response to a query.

SEO Copywriting to improve usability

With literally millions of websites to choose from the amount of time visitors are prepared to give your website is limited. A visitors main goal is to find relevant information as quickly as possible. The quality and clarity of your content is crucial to capturing a visitor’s limited attention span. From a visitors perspective, content is definitely King.

Visitors don’t want to waste time reading and digesting every word on a page if is not relevant to them, they skim read. They pick up on snippets of content that contain the information they want, if they can’t find the information they’re seeking within the first few seconds, they will abandon the page and check out another search result.

It follows that text should be easy to skim-read. Your message should jump right off the web page into the brains of your target visitors. To find information as quickly as possible, surfers scan key page areas;

• tables of contents
• captions and highlights
• links
• short concise paragraphs
• bulleted lists
• summaries and conclusions

If what they initially scan interests them, visitors will read further. What visitors expect is clean and straight facts devoid of hype and hard sell.

Eliyahu Goldratt’s groundbreaking business book The Goal, is available in movie form. The Goal Movie, a business lesson, disguised as drama, has been done very well with professional actors and production values. Originally a feature-length movie, this version, called the “How-to Version” has been distilled to the most important points (46 minutes) and features a very direct approach to “this is how you do it”.

Eliyahu Goldratt’s book The Goal, A Process of Ongoing Improvement is an entertaining, intriguing novel and at the same time, a thought provoking business book. The story is about a plant manager, Alex Rogo, whose plant and marriage are going downhill. He finds himself in the unenviable position of having ninety days in which to save his plant. An airport meeting with an old acquaintance, Jonah, introduces him to the Theory of Constraints (ToC). He uses this new way of thinking to discover a new purpose for his plant and for his people, find some tools to improve his performance, and in the end, save his business and everyone’s job.

Eliyahu Goldratt does an excellent job explaining his concepts, especially how to work with constraints and bottlenecks. You’ll find yourself empathizing with Alex Rogo, his family, and team. Don’t be surprised if you find yourself cheering for Alex to succeed.

If you’re wanting to introduce the concepts of the theory of constraints and drum buffer rope, this is a painless way to get the ball rolling. Featuring options for on-demand viewing or as part of your permanent training library, The Goal Movie is certain to be an important part of your change management strategy

If you are reading this article then I bet that you are looking for ways to increase your revenue. Indeed there are many people that are in this situation after having gone through one of the most serious financial crisis of history. A lot of us may find it difficult to live on only one salary alone and will be better off trying to find a complementary job. In order to help you learn more on this I have written this short article on this topic.

The net has revolutionized the way people can earn money at home. For instance you can set up a website and start to monetize it from the comfort of your home. Here again you will have the chance of running some ads on your website or by advertising some products in exchange of commission. Whatever your choice might be you will be capable of making some interesting income. Those that read French can take a look at this text on internet marketing (vente croisee) so as to find more on this.

However if you want to be productive in this area you will be required to have good copywriting skills. The internet is dependent on information and it is important that you have some quality writing skills if you need to be successful. One of the qualities that you will need to grow is empathy so that you can understand the purchasers frame of mind. Only with appropriate training that you will be capable of succeeding in this business. Today it is even better with the amount of training opportunities that are available. You can check out this French text on training (formation professionnelle a distance) so as to discover more on this.

So as to improve your productivity on the internet there are some utilities that you can use. The good thing about working on the internet is that there are some tools that are available in order to automate task. It is consequently possible to work less while also earning more. If you have some free time I will advise you to try utilities such as free article spinner to see whether it can improve your business.

Having a complementary job has become quite important nowadays with the increasing cost of living worldwide. However many people are afraid to do this fearing that they will not have enough time to reconcile the two. This is where an online job can be useful as you will not have to lose time commuting to your place of work. This will mean that you will have more time to dedicate to your family.

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