I hope you are not a part of the majority of internet marketers who only market online and not any place else. The internet can take you far but it is a mistake to not look into other ways of getting your products and services noticed. Yes, it is true that online marketing is faster, cheaper, and easier to track and tweak campaigns; but take a moment and think about all of the potential buyers that you are missing out on by only marketing online.
Ever wonder why some of the more advanced online marketers are heavily involved in offline marketers? Think about it: don’t you want to make as many sales as possible? And you want to increase those sales then you must add offline marketing to your activities. Here are some tried and true methods of offline marketing that you can use to promote your business.
Never underestimate the power of direct mail. This is where you create a letter or a postcard or even a flier and send it to people through the post. You can save money on this process by doing the printing yourself. Postage is another expense you have to consider; if you use postcards instead of brochures or letters, this will be less.
Think of what physical businesses might want or need what you are selling; these can make good potential customers. You might even try sending out mail to “civilians” (aka non business owners). Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.
In addition to classifieds, another great offline marketing option is display ads in newspapers. Browse through a newspaper and look at some of the small display ads; where might you place one of your own? If you start off with a modest sized ad that is only an inch or two, the cost won’t be very high. Thousands of newspaper readers who are not web savvy might see your ad, especially if it’s well targeted in the section most suitable for your offer. If you want to test the performance of your ad you could also offer customers who found your ad in the newspaper a special coupon. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!
Place an ad in the phone book. This is overlooked - how many times have you heard someone on your favorite forum or in a newsletter recommend placing ads in a phone book? Yes most people have started using the internet to look up phone numbers and addresses and local businesses. All of these doesn’t matter because the phone book also operate very extensive websites where people can find what they’re looking for.
You can benefit from placing ads in both! Buying an ad in the phone book as well as listing space is the best way to maximize your exposure in the books. Do not ignore the power that phone books still have!
These are only the obvious ways to market offline. There are literally an infinite amount of ways to market offline. With a little creativity, you can market your business to anybody! Most people don’t like to do business online but perhaps you can advertise a product or service that is in demand but not easy to come by in the local area. The truth of the matter is that the internet only represents a small portion of the big picture. You are only hurting your revenue when you decide to focus strictly on the internet for advertising. Do you think that the million dollar marketer use only online methods?
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